AEG, the City of Bakersfield and Rabobank Announce Renewal of Naming Rights Agreement for Rabobank Arena, Theater and Convention Center
Renewed Partnership Underscores Rabobank’s Commitment to Diverse Audiences and Civic Engagement
BAKERSFIELD, Calif. (October 23, 2014) - Mechanics Bank N.A. and the City of Bakersfield today announced the renewal of naming rights for Mechanics Bank Arena, Theater and Convention Center, an AEG Facilities managed and operated venue. The original naming rights agreement was signed Feb. 1, 2005.
The naming rights partnership is a unique branding opportunity for the community bank and the City of Bakersfield and is effective for an additional 10-year term. AEG Global Partnerships collaborated with Mechanics Bank and the City of Bakersfield in finalizing the agreement for the naming rights renewal.
“Mechanics Bank is very pleased to extend this important partnership,” said Deanna Blaise, Senior Vice President and Retail Division Manager for Mechanics Bank. “Together with the City of Bakersfield and AEG, we look forward to delivering a range of integrated programs that benefit the community for years to come.”
“This is a great opportunity for both the City of Bakersfield and Mechanics Bank to strengthen our ties and bolster our community engagement efforts as we have for the past ten years,” said Jon Dorman, AEG Facilities’ Mechanics Bank Arena General Manager. “Our experiences with everyone we’ve come in contact with at Mechanics Bank have been very positive and we are grateful that Mechanics Bank is willing to make this continuing commitment to our community.”
"Mechanics Bank’s commitment to the community and value for their customers creates the perfect synergy in what we look for in building a long term, mutually rewarding relationship for our venues in the AEG Facilities network,” said Bob Newman, President, AEG Facilities. “We look forward to collaborating with the City of Bakersfield, Mechanics Bank and community officials in our days ahead.”
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About Mechanics Bank N.A.
Mechanics Bank N.A. is a premier California community bank known for personalized service and a wide range of banking, lending and wealth-management offerings for individual, business, and food and agribusiness clients. Headquartered in Roseville, Calif., and with more than $14 billion in assets, the bank’s 119 branches, multi-function ATMs, and innovative online and mobile banking services empower customers to bank when, where and how they want. Receiving the J.D. Power award for “Highest Customer Satisfaction with Retail Banking in California, Four Years in a Row,” Mechanics Bank has more than 1,700 employees who take pride in helping to improve their communities personally and professionally. www.rabobankamerica.com.
About AEG Facilities
AEG, a wholly owned subsidiary of the Anschutz Company, is the leading sports, entertainment and venue operator in the world. AEG Facilities, a stand-alone affiliate of AEG, owns, operates or consults with more than 100 of the industry’s preeminent venues worldwide, across five continents, providing complete venue management, as well as specialized programs in operations, guest services, ticketing, booking, sales and marketing. AEG Facilities also provides resources and access to other AEG-affiliated entities, including live event producer, AEG Live, AEG Global Partnerships, AEG Development, AEG 1Earth, AEG Encore and AEG Creative to support the success of AEG venues and events across the globe. For more information, please visit aegworldwide.com.